About Us & Our Team
Contact & Shipping Info
DEA Letter
E-Cig Informational
Rainbow Photos & Fun

                        David Gray

I started Rainbow Sales Distributing, Inc. in 1984.  At the same time I owned & operated Peshtigo Convenience Store in Peshtigo, WI.  For all of you c-store owners & managers out there, I know personally how tough this business can be.  I started this company because I felt there was a niche that needed to be filled.  I had so many problems finding a sunglass and novelty distributor that I chose to become one.  I realize this is not a problem these days, there are many of us.  Now I hope to be the vendor that sets himself aside from the others.

I started my convenience store with gas and diesel.  I then added a full deli with broasted chicken and fish fry.  I then added beer & liquor, propane, kerosene, live bait & tackle and a bicycle & ski shop.  It was here that my daughter, Jenny N. Gray (Operations Manager, present), began working for the family business.

Prior to this adventure I was part of a 3rd generation retail bicycle business with my father, grandfather  family.  I have always been in the retail business so I understand the frustrations & concerns that come with retail.

I am extremely proud to work on a day-to-day basis with my daughter (Jenny), my 3 brothers (John, Chuck & Ed), my cousin (Joel) and all of my co-workers (Eric, Michael, Dean, Kim & Steve).  Without my family & co-workers, we would be just another company in this big world we live in.  I truly believe what sets us apart from the competition is that we are a small, family owned business with strong values.  As our valued customers I promise that you are not just a number.  We pride ourselves in knowing our customers on a first name basis and know your ordering history.

All in all, I am a very lucky man.  I have a loving wife, Rhonda, who always supports my business and personal decisions.  Three great daughters, son-in-law and four of the most precious grandchildren you have ever seen.

In closure, I keep myself very busy with the ins and outs of both business and personal, but will never be too busy for your questions or concerns.  I thank you for taking your time to read my profile.

Your Friend,
David J. Gray

P.S.  We are now working on another 3rd generation business.

                                                Our office & warehouse staff

           Jenny N. Gray
       Operations Manager

Wow, how do I top my father's profile?  By telling how it is.  I love my job.  I pride myself in knowing my father trusts my decisions and my customers' trust me.

I began working for my father when I was only 8 years old.  I worked the cash register and stocked the coolers & shelves.  After I graduated from Lakeland College with my bachelor's degrees in Business Management and Marketing I went out into the "big world" to fulfill my dreams.  In the end, I always came back to Rainbow Sales because this is where I belong.

I appreciate that I have the opportunity to have almost full reign on all aspects of a company that I put forth so much hard work into.  The fact that my father believes in me means the world to me.  I also very much so appreciate my hard-working sales reps, warehouse staff and our office manager, Michael.  If it weren't for them, we would not be where we are.

When I am not working I look forward to spending time with my two very precious children, Austin & Hailey.  I always thought work was my number one priority until they blessed my life.  I am also very grateful for my best friends Mike & Tracy, who are my lifelines.

I want you to know that if you are currently a customer, I truly appreciate your business.  If you are currently searching for a c-store distributor, you will not be disappointed if you choose us.  We are here to make your lives easier.  I am constantly on the lookout for new products to better serve your needs.  I understand as a c-store owner, manager or buyer, the fewer vendors you have, the better.  So my promise to you is to make that happen by constantly staying informed of new products and ideas, adding onto our product line & keeping you updated.

If you would like to be added to our e-mail list for all new products, updates, specials & closeouts, please e-mail me at jenny@rainbowsales.net.

Thank you for your time,
Jenny N. Gray
Operations Manager

To learn more about our other Office Staff or our Sales Representatives, click on their photo to read their bio.

            Michael Guy
           Office Manager
             Dean Krell
      Warehouse Manager

                                                            Our Sales Force

               Ed Gray
      Sales Representative
     Milwaukee, Waukesha,
         Racine, Kenosha
   Over 16 years experience
             Joel Evens
      Sales Representative
      Northside Milwaukee
  Over 14 years experience
         Eric Ostreicher
      Sales Representative
   Beloit, Madison, Wausau,
      Green Bay, Appleton
   Over 5 years experience

            Chuck Gray
      Sales Representative
Northwest Part of Wisconsin
             John Gray
      Sales Representative
  Marinette, Upper Michigan