I started Rainbow Sales Distributing, Inc. in 1984. At the same time I owned & operated Peshtigo Convenience Store in Peshtigo, WI. For all of you c-store owners & managers out there, I know personally how tough this business can be. I started this company because I felt there was a niche that needed to be filled. I had so many problems finding a sunglass and novelty distributor that I chose to become one. I realize this is not a problem these days, there are many of us. Now I hope to be the vendor that sets himself aside from the others.
I started my convenience store with gas and diesel. I then added a full deli with broasted chicken and fish fry. I then added beer & liquor, propane, kerosene, live bait & tackle and a bicycle & ski shop. It was here that my daughter, Jenny N. Gray (Operations Manager, present), began working for the family business.
Prior to this adventure I was part of a 3rd generation retail bicycle business with my father, grandfather family. I have always been in the retail business so I understand the frustrations & concerns that come with retail.
I am extremely proud to work on a day-to-day basis with my daughter (Jenny), my 3 brothers (John, Chuck & Ed), my cousin (Joel) and all of my co-workers (Eric, Michael, Dean, Kim & Steve). Without my family & co-workers, we would be just another company in this big world we live in. I truly believe what sets us apart from the competition is that we are a small, family owned business with strong values. As our valued customers I promise that you are not just a number. We pride ourselves in knowing our customers on a first name basis and know your ordering history.
All in all, I am a very lucky man. I have a loving wife, Rhonda, who always supports my business and personal decisions. Three great daughters, son-in-law and four of the most precious grandchildren you have ever seen.
In closure, I keep myself very busy with the ins and outs of both business and personal, but will never be too busy for your questions or concerns. I thank you for taking your time to read my profile.
David J. Gray
P.S. We are now working on another 3rd generation business.