Scott Pelot

Before coming to Rainbow, I worked for Bic USA. I’ve been with Rainbow for about 5yrs now. I cover different areas but mainly the UP(MI), Sheboygan and Oshkosh. You can contact me at 920-901-5000 or In my free time I coach wrestling which has me traveling. I’m married with adult kids and I have a granddaughter.

James Whitman

I’m the newest member to Rainbow Sales. I am the delivery driver for our salesman Umar, who handles mainly the northside of Milwaukee. I also help in the warehouse after I get back from my route. When I’m not working I spend time with my wife and 2 young boys.

Umar Muhammed

My name is Umar M. Sheikh and I have been in this field for the last 16 years, I am working with Rainbow for almost three years now. Milwaukee and its surroundings are my targeted areas.

Honestly Rainbow’s three decades of customers, friendly business ethics, policies and Joel’s years of hard work made my job much easier. I am proud of being a member of this team.

I appreciate my customers and their continue trust in the company.

Jenny as the company’s president 24/7 supports and input means a lot to me.

Ryan, Noelle, Kim and Jeff cooperation and help, is always exceptional.

Alan Arcuri


I’ve been a proud employee of Rainbow Sales since 2010 servicing the southeastern part of Wisconsin since 2012. However, my experience with the company goes back to cleaning sunglasses and working in the warehouse for my uncle and founder of the company, David Gray, since I was a kid. And I now have the honor of working for my cousin, Jenny, in helping keep her Dad’s legacy alive.

I reside in the city of Franklin with my girlfriend, Jill, and I’m a proud father of my daughter, Madison, who I call Maddy and who makes me proud with every passing day!

I’m a huge sports fan and i don’t hesitate to tell people that I’m a sports nerd. Brewers, Packers, Bucks and Badgers, I love them all. I’m almost always wearing a sports cap representing one of my favorite teams. I also enjoy all kinds of music, cooking, concerts and losing to my daughter on game night!

As a salesman, I try to provide above and beyond sales and service to my accounts. My accounts aren’t numbers, they have a name. I like to get to know my customers and let them know that I’m not just there for a sale, but there for some conversation, good laughs and a friendly visit. As important as it is to be professional, I take pride in being personable.

Eric Ostreicher

Hi, my name is Eric & I have been employed at Rainbow Sales for almost 16 years.  I’m married to my lovely wife Claire; we have two children Caroline and Hunter and just recently got a dog named Finn.  I enjoy sports, outdoor activities and a good steak every now and then.  Our goal at Rainbow Sales is to provide you with quality service that is second to none and the very best product at an affordable price.  Give us a call today and see for yourself.

Chuck Gray

I’ve been working for Rainbow Sales for over 30 years. I like working with people and helping them with their convenience store needs.  I’m always there for them and if you have any questions you can reach me by calling me at 414-699-1292 or email  In my free time I like to go fishing, hiking and go for a bicycle rides plus have cook outs with my family.