When David Gray established Rainbow Sales Distributing, Inc. in 1984, he sought to build a company that could serve store owners and make their lives easier. As a convenience store owner himself, he knew how tough the job could be and how hard it was to find distributors he could count on. So after setting off on his own, he began serving clients in northern Wisconsin and on the Upper Peninsula of Michigan. Starting at age eight, David's daughter, Jenny, was there helping in any way that she could. After David passed away, Jenny took over, and she continues to build the company on the same principles as her dad. Dave would be proud of his daughter's commitment to being the best for and bringing the best to Rainbow's customers.

In 1989, David sold his own convenience store to focus full-time on distribution, employing his wife, nephews, cousin, brothers, and sisters to create a true family business and expand the company’s reach in Wisconsin.
After attending college and receiving BA degrees in marketing and business management, Jenny returned to the company in 2003.


In 2013, after David Gray’s passing at the age of 59, Jenny became company president and focused on adding new product categories. Rainbow Sales now offers a wide range of products while providing exceptional customer service.

Today, with several members of the Gray family running the business, we continue the tradition that began with David Gray himself. We still hold onto our family values of respect, humility, responsibility, and honesty. We have many new members in our Rainbow Family who work hard every day to give you the prices, service, and quality you deserve.

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Jenny Gray

President

Lending a hand since 2001

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Anita Seth-Lenover

Office Manager

Lending a hand since 2020

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Karen Duane

General Manager

Lending a hand since 2022

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Ryan Gray

Warehouse Manager

Lending a hand since 2013

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Eric Oestreicher

Sales Representative

Lending a hand since 2004

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Alan Arcuri

Sales Representative

Lending a hand since 2011

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James C. Whitman

Sales Representative

Lending a hand since 2018

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Jim Jensen

Sales Representative

Lending a hand since 2023

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Austin Barth

Warehouse Associate 

Lending a hand since 2017

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In Loving Memory:

David Gray

September 2, 1952 - April 28, 2013


 

In addition to being the visionary behind Rainbow Sales, David was known as an amazing father, husband, brother, uncle, friend, and boss who encouraged us all to “work hard, play harder.” His unending passion and dedication have left a legacy we are proud to carry on.


When David Gray established Rainbow Sales Distributing, Inc. in 1984, he sought to build a company that could serve store owners and make their lives easier. As a convenience store owner himself, he knew how tough the job could be and how hard it was to find distributors he could count on. So after setting off on his own, he began serving clients in northern Wisconsin and on the Upper Peninsula of Michigan. Starting at age eight, David's daughter, Jenny, was there helping in any way that she could. After David passed away, Jenny took over, and she continues to build the company on the same principles as her dad. Dave would be proud of his daughter's commitment to being the best for and bringing the best to Rainbow's customers.

In 1989, David sold his own convenience store to focus full-time on distribution, employing his wife, nephews, cousin, brothers, and sisters to create a true family business and expand the company’s reach in Wisconsin.
After attending college and receiving BA degrees in marketing and business management, Jenny returned to the company in 2003.


In 2013, after David Gray’s passing at the age of 59, Jenny became company president and focused on adding new product categories. Rainbow Sales now offers a wide range of products while providing exceptional customer service.

Today, with several members of the Gray family running the business, we continue the tradition that began with David Gray himself. We still hold onto our family values of respect, humility, responsibility, and honesty. We have many new members in our Rainbow Family who work hard every day to give you the prices, service, and quality you deserve.

Image Slider
Hover image

Jenny Gray

President

Lending a hand since 2001

Hover image

Anita Seth-Lenover

Office Manager

Lending a hand since 2020

Hover image

Karen Duane

General Manager

Lending a hand since 2022

Hover image

Ryan Gray

Warehouse Manager

Lending a hand since 2013

Hover image

Eric Oestreicher

Sales Representative

Lending a hand since 2004

Hover image

Alan Arcuri

Sales Representative

Lending a hand since 2011

Hover image

James C. Whitman

Sales Representative

Lending a hand since 2018

Hover image

Jim Jensen

Sales Representative

Lending a hand since 2023

Hover image

Austin Barth

Warehouse Associate 

Lending a hand since 2017

Image Slider

In Loving Memory:

David Gray

September 2, 1952 - April 28, 2013


 

In addition to being the visionary behind Rainbow Sales, David was known as an amazing father, husband, brother, uncle, friend, and boss who encouraged us all to “work hard, play harder.” His unending passion and dedication have left a legacy we are proud to carry on.